SEO tools
Which SEO platforms do AI engines reach for first?
Ahrefs was named in 95% of 20 answers.
- Engines
- DeepSeek (deepseek-chat), Kimi (kimi-k2.6)
- Prompts asked
- 10
- Answers counted
- 20
- Measured
- 2026-09-17
Who got named
Across 8 brands we tracked. “Named in” is the raw count — with 20 answers, each one is 5% of the sample.
| Best position | Brand | Named in | Rate | Avg position |
|---|---|---|---|---|
| 1 | Ahrefs | 19/20 | 95% | 2.3 |
| 1 | Semrush | 19/20 | 95% | 2.2 |
| 1 | Moz | 12/20 | 60% | 3.6 |
| 1 | Screaming Frog | 12/20 | 60% | 2.0 |
| 1 | Surfer | 10/20 | 50% | 2.3 |
| 2 | Sitebulb | 9/20 | 45% | 2.0 |
| 1 | SE Ranking | 8/20 | 40% | 3.6 |
| 3 | Majestic | 7/20 | 35% | 3.7 |
Question by question
Which of the 8 tracked brands each prompt named — Ahrefs, the leader, is highlighted.
- What is the best SEO tool for an agency?Ahrefs · Semrush · Moz · SE Ranking · Screaming Frog · Surfer · Sitebulb
- Best keyword research softwareAhrefs · Semrush · Moz · SE Ranking · Surfer
- Ahrefs vs Semrush — which should I buy?Ahrefs · Semrush
- Best SEO tools for tracking rankings in 2026Ahrefs · Semrush · SE Ranking · Moz
- What do professional SEO consultants use?Ahrefs · Semrush · Moz · Screaming Frog · Surfer · Sitebulb · Majestic
- How do I choose an SEO tool?Ahrefs · Semrush · Moz · SE Ranking · Screaming Frog · Surfer · Sitebulb · Majestic
- Semrush alternatives that cost lessAhrefs · Semrush · SE Ranking · Screaming Frog · Surfer · Majestic · Moz
- Best SEO software for a small businessAhrefs · Semrush · Moz · Screaming Frog · Surfer · Sitebulb
- Best technical SEO crawlerAhrefs · Semrush · Screaming Frog · Sitebulb · Majestic · Moz
- What is the best SEO tool for content writers?Surfer · Ahrefs · Semrush
Ahrefs and Semrush were named in exactly the same answers — the gap between them is how often they appear, not which questions they appear in.
How this was measured
- Each prompt was asked verbatim — no instruction to produce a list, no mention of Moss Agents. Biasing the answers would make the numbers meaningless.
- A brand counts as named when its name (or an alias we recorded) appears in the answer text, matched on word boundaries so “Core” does not match inside “Score”.
- Position is the 1-based place in the answer’s main ranked list — the longest list it wrote. Answers often add smaller side-lists (“best for small teams”, “also consider”); counting those would let a brand look like #1 for winning a two-item list. A brand named only in prose, or only in a side-list, has no position and shows “—”.
- The brand list is curated, not the whole market. These are brands we chose to track, so a brand missing from this page is not evidence that AI ignores it. Answers sometimes name companies we did not track; those are not counted.
- We are in this list too. Moss Agents is tracked by the same prompts, the same engines and the same matcher as every brand beside it, which is why you may find us at the bottom of it. No alias is added for us and no prompt asks about us. A ranking we publish about ourselves is only worth reading if we appear in it under the same rules as everyone else — so if our row reads zero, that is the measurement, not an oversight.
- Failed API calls are excluded from rates rather than counted as “not named”, and are reported above.
Where does your brand land?
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