Notes
What we measure, what we get wrong, and what a number in this category is actually worth. Written while building the thing that produces them.
The second draw is worth almost nothing
We asked 20 questions three times each across 34 scans to find out how much the repeats actually measure. The answer made us widen our own confidence intervals by 71%.
We are not in the answers for our own category
We asked the head question of our own market six times. We were named in none of them. What that says about measuring visibility — and about every number in this category, including ours.